JAM Clothing
Graphic Design
and behind the brand
"JAM's vision is to promote a new era of sustainable fashion. Every day, new second hand shops open a new gateway to unique and affordable clothing that helps us promote a healthier environment. You may think that a second-hand shop is just another thrift store, but it is not. JAM hand selects items that are strictly chosen for our site because we think it can be loved again. There is something for everyone, and it is all right here. Our promise to you is efficient and affordable clothing for as long as we maintain our brand. We want to provide an efficient customer experience as if you are shopping with us in person. Thank you for visiting JAM, and we hope you join the new wave of sustainable fashion!"
Behind the Branding
Our logo represents retro futurism. Retrofuturism, as far as branding, is classified as the aesthetic of 1980s & 1990s simple, yet visually interesting logos. We wanted to represent this idea with the bubbly, italicized 'JAM' text, mixed with satisfyingly sharp stars. It is then finished with an uncompleted circle intended to look like an orbital path. This design is representative of our brand because of our renowned vintage clothing collection that is updated daily.
What does JAM Stand for?
The literal meaning for JAM is an acronym that is rooted within my family. I have two younger sisters whose names are included in the 'A' and 'M' in JAM. My name, Jack, is the 'J'. The order of this acronym represents our age in order from oldest to youngest.
